volvo
Volvo was undergoing a major modernization, with new models across the entire line, and the marketing materials had to be updated to keep pace. We helped update the customer experience with a new Welcome Kit, new landing page design, and a Dealer Experience app that allowed salespeople to demonstrate all of the safety and design features built into every Volvo with imagery and video content.
My Volvo
With the CEO of Volvo heading to a major auto show, we wanted to remind attendees that their cars had been meticulously designed around the comfort and safety the people who use them. In fact, this interaction between people and the products is at the core of everything Volvo does. So what better way to introduce people to the brand than to invite interaction from the very first meeting.
The back side of the card allowed folks to try their hand at designing their own cars, and then invited them to share their creations with others.
